adQuadrant

Ecommerce success today hinges on more than great products—it’s about delivering customer experiences that set your brand apart. Through our partnership with DigitalGenius, adQuadrant is helping brands reimagine customer support with AI-powered solutions that combine speed, accuracy, and personalization. DigitalGenius leverages cutting-edge machine learning to resolve common inquiries instantly, freeing up teams to focus on complex, high-value interactions. By seamlessly integrating with your CRM, it empowers brands to scale support efficiently without compromising the quality of the customer experience. See how DigitalGenius is redefining customer support and helping brands thrive in today’s competitive market at DigitalGenius.com

TikTok is redefining the path from discovery to loyalty, and brands that embrace it are seeing game-changing results. Jeremy Fenderson, Senior Director of Strategy at adQuadrant, broke it all down at LoyaltyConnect by LoyaltyLion. In the session, he explored: ・TikTok’s algorithm driving 6x more engagement than other platforms. ・How brands like Elf Cosmetics and Goli Nutrition achieved millions in GMV. ・Practical strategies to connect, convert, and retain TikTok customers. Curious how TikTok Shop can work for your brand? Watch the full session here: https://lnkd.in/gdWpCD3k #tiktok #tiktokshop #loyalty

What drives customers to click "buy" or leave their cart behind? It’s not just pricing or promotions—it’s how they feel during the shopping experience. In our latest article, we explore how DTC brands can leverage consumer psychology to design experiences that convert casual browsers into loyal buyers. What will you learn? How scarcity and urgency drive immediate action. Why social proof builds trust and reassures new customers. Personalization strategies that engage shoppers and boost conversions. Tactics to simplify decision-making and reduce cart abandonment. The power of emotional connections to foster lasting loyalty. Discover how consumer psychology strategies can help your brand increase conversions in this article by Nick Grant, Director, Marketing at adQuadrant. https://hubs.ly/Q02YYm4J0

How prepared is your DTC brand for the challenges of 2025? Dotdigital’s latest marketing playbook combines insights from industry leaders, including adQuadrant, to help marketers succeed in a dynamic and competitive market. Here’s a preview of what’s inside: Understanding audiences: Connect with Gen Z and beyond with personalized, purpose-driven strategies. Customer journey optimization: Build seamless, engaging touchpoints across email, SMS, and social platforms. Social commerce: Explore how TikTok Shop is revolutionizing ecommerce and driving DTC growth. Compliance and sustainability: Strengthen your strategy while staying ahead of evolving regulations. Our chapter on TikTok Shop outlines how DTC brands can harness this trend-driven platform to engage a highly active audience, drive sales, and stay competitive in the ecommerce space. Explore the Dotdigital playbook today and discover actionable insights to help your 2025 strategy. https://lnkd.in/e2MwCV3m #ecommerce #tiktokshop #dtc

What’s fueling the biggest wins for $10M+ Shopify brands this BFCM? It’s not just strategy—it’s actionable insights. In our Masterclass with Triple Whale, we revealed how top brands are leveraging real-time data and custom dashboards to make smarter, faster decisions. Daniel Shepherd and Shawn H. Assad, MBA, from adQuadrant, joined Ethan Shust from Triple Whale to showcase the adQuadrant Hourly Performance Dashboard—a powerful resource designed to elevate your strategy. Key takeaways include: Real-Time Tracking: Stay ahead of the curve with hourly performance insights. First-Party Data: Optimize performance across channels with privacy-first insights. Platform-Specific ROAS: See exactly where your returns are strongest. Customizable Dashboards: Focus on the metrics that drive growth for your brand. This session delivers actionable insights that can shape your peak-season success. Watch the Masterclass now to unlock growth strategies backed by data. https://lnkd.in/gGNQ7XHK #shopify #ecommerce #advertising

In today’s fast-evolving ecommerce landscape, staying data-driven is no longer optional. It’s essential to staying competitive and driving meaningful growth. Through our partnership with Angler AI, a leader in predictive AI solutions for growth marketing, adQuadrant is empowering brands with unparalleled insights and campaign performance. Angler’s platform taps into 1st and 3rd-party consumer signals and predicts future behavior for each visitor and customer. It integrates with Meta, TikTok, and Google, making these ad platforms’ algorithms even smarter in order to drive CAC down and LTV up. AdQuadrant’s collaboration with Angler brings our clients closer to agile, insight-led strategies that improve campaign optimization and maximize return on ad spend, keeping brands ahead in a dynamic marketplace. Discover what Angler's capabilities can do for your ecommerce strategy. Learn more at https://shorturl.at/a6DkL

DTC brands on TikTok Shop can’t afford slow fulfillment. With ShipBob, scale and speed go hand in hand for seamless social commerce. Why ShipBob? ShipBob’s advanced fulfillment offers: Real-time inventory management to prevent stockouts and reduce delivery times. Automated order processing for high-volume TikTok sales events. Custom branding that creates memorable unboxing experiences, boosting loyalty. Curious how ShipBob’s integration with TikTok Shop can transform your fulfillment? Learn more in “The Ultimate Guide to ShipBob” by Nick Grant, Director, Marketing at adQuadrant, where he explores how ShipBob empowers DTC brands to streamline logistics and tap into TikTok Shop’s potential. https://lnkd.in/ggWhrV9Q

Navigating the workplace can be complex, especially when traditional structures don’t always support diverse ways of thinking. This is why we're excited to share that our own Erica Tahan, Project Management Team Lead at adQuadrant, will be joining Asana’s upcoming panel, “Master Minds: Project Management Tips for Neurodivergents,” on Thursday, Nov 21 at 11 AM PT / 2 PM ET. Did you know that one in five people are neurodivergent? This panel will be a space for exploring how neurodivergent perspectives can fuel creativity, boost innovation, and drive impactful project outcomes. Panel Highlights • Strategies for utilizing tools like Asana to fit unique working styles • Practical tips for organization, stress reduction, and thriving every day • Insights on advocating for inclusivity in the workplace Meet the Speakers • Host: Xand Griffin, Marketing Director with over a decade in project management • Erica Tahan: adQuadrant’s own project management expert with 12+ years of experience, specializing in creating clarity among dynamic teams • Claire Martin: HR professional and neuroinclusion advocate • Frankie Abralind: TEDx speaker and co-founder of The Good Listening Project Join us for an inspiring session on building work environments that empower everyone. https://lnkd.in/ggf5iggK

Partnering with the right technology is pivotal in accelerating ecommerce growth. That’s why adQuadrant is now collaborating with Proxima, a leader in data intelligence and AI-driven marketing. Proxima's platform improves paid media efficiency for consumer brands using advanced algorithms built on a massive dataset of cross-store first-party data. Their technology simplifies complex data insights and sends high-quality signals to top platforms – like Meta, TikTok, and Google – helping brands make smarter decisions and scale customer acquisition without sacrificing profitability. Through this partnership, adQuadrant is bringing cutting-edge AI solutions to our clients, enabling them to navigate today’s competitive landscape with more precision and agility. Explore how Proxima can accelerate your ecommerce strategy and deliver material results at scale. Learn more at proxima.ai.

Your Ecommerce Strategy Isn’t Complete Without YouTube Shorts Ads Short-form video is dominating digital spaces, with YouTube Shorts alone driving a staggering 70 billion daily views. For ecommerce brands, Shorts ads represent a critical opportunity to engage audiences in a fast-paced, high-impact format. Our latest article reveals strategies to make the most of this ad format. Highlights from the article: Unique Ad Format: Learn why YouTube Shorts ads, designed to blend seamlessly with organic content, keep viewers engaged from the start. Powerful Targeting Options: Discover how Google’s data ecosystem helps you reach high-intent consumers with precision. Engagement-Centric Content: Follow best practices to create mobile-first content that captures attention instantly. Conversion-Driven CTAs: Find tips for strategic CTA placement that turns viewers into buyers without added friction. Read the full guide and get insights from Trent Baugus, Media Strategist at adQuadrant. https://lnkd.in/gYTSeFjT #youtube #ecommerce #socialcommerce